Auto Marketing Central!

Saturday, May 27, 2006
  Win a Car Racing Fan's Dream Weekend!

The Castrol GTX family of brands is all about going to the MAX – MAXIMUM protection and MAXIMUM competitive drive. With GTX, you'll get maximum sludge protection. For vehicles with over 75,000 miles, GTX High Mileage provides superior protection against oil burn–off,* helping to extend the life of your engine.

And GTX Start Up provides protection from the moment you turn your key. So here's your chance to travel the Road to Victory and enjoy live car racing like you've never seen before!

To register, click here! 
Monday, May 22, 2006
  Sales Incentives Introduces Online Sweepstakes For Car Dealers, Hospitality Industry SalesIncentives provides premium incentives, dealer incentives, sales incentives and free education with an Online Premiums Radio show and an Online Premiums Expo. It has introduced a series of Online sweepstakes for car dealers and Online sweepstakes for hotels and resorts. These Online sweepstakes are designed to generate new dealership visitors and hotel and resort guests. See http://www.salesincentivespromo.com/

Online sweepstakes generate business by offering prospects participation in a free drawing for a grand prize. The new Sales Incentives promotion also offers premium incentives to get prospects to 'take the next step.'

Premiums and incentives are effective tools for appointment-setting, arranging test drives, increasing services revenues, appreciation gifts, accelerating purchase decisions, etc., and they are popular because of 'high perceived value at a low cost.'

The incentives are available as paper certificates for distribution at the point of sale or via US Mail, and, if preferred, as Internet downloads.

NEW ONLINE SWEEPSTAKES FOR CAR DEALERS AND HOTELS

The grand prize for this sweepstakes is a "Year's Worth Of Free Gas" for the winner's automobile. The promotion runs from July 1 until December 31, 2006 after which the winner will be selected.

Customers visiting participating car dealerships during the promotion will be given an entry card with the website and their entry code. Plus an offer of $500 in free Grocery Coupons for taking a test drive.

Visitors of participating hotels and resorts will also receive the entry card with the website and their entry code. In addition, they will get $1,000 in Restaurant Discounts for extending their stay or returning for another visit.

For details, click here!

ONLINE EXPOS FOR CAR DEALERS AND HOTEL MANAGERS

Sales Incentives also offers free Online Expos where car dealers and travel industry professionals receive free education, exchange information, and network with industry peers.

For details, see http://www.exposontheweb.com


PARTNER AND RESELLER OPPORTUNITIES

SalesIncentivesPromo.com is looking for resellers, especially those who already provide services to car dealers and the hospitality trade and who are interested in promoting premium incentives. For details, click here!

SPECIAL RADIO BROADCAST

This is an effective program aimed at generating new customers and guests. It is simple and will increase sales instantly at a low promotional cost!

To hear complete program details, click here! 
Sunday, May 21, 2006
  Local woman proves the car business is not just for men LUNENBURG -- Apple Valley Ford is the first car dealership Anne L. Lavoie has owned outright.

"And after working 24 years to get here, I'm proud to say it," she said Thursday in her second-floor, wood-paneled corner office.

Her career began changing oil, included positions in sales and finance, and led to ownership shares in Ford dealerships in Salem, N.H., and Simsbury, Conn.

She had to prove herself in every new position in a field often defined by its masculinity.

"I had to be a 'car guy,' but also keep my femininity in the interim, which is a very hard line to walk, really," she said. "I had to be twice as intelligent, twice as tough."

A self-described "gear-hound," Lavoie is a rarity in the industry.

Of the country's approximately 20,000 franchised, new-vehicle dealerships, just under 7 percent are owned by women, according to a study by CNW Marketing Research, based in Bandon, Ore., conducted earlier this year.

"It's been a long, hard road," she said. "You sacrifice a lot: your relationship, your off-times. I've had to sacrifice a lot of my time to get here and it's well worth it."

She added she long delayed motherhood, but now has a 5-year-old son.

One of his paintings hangs on her office wall.

Now, she says her challenge is turning around the dealership.

Within a 10-mile radius of Apple Valley's dealership on Route 2A, there are 12,000 Fords that have been purchased in the past 10 years -- 75 percent of which are trucks, according to Lavoie.

She described the area as "good Ford country" that had "an underperforming store that wasn't taking good care of its market."

The goal is to have 85 percent of revenues come from parts and supplies -- bolstered by a new repair shop -- and the rest come from new vehicle sales, she said.

Lavoie's target is to sell between 125 and 150 new vehicles per month.

She says Ford needs to emphasize its products not the deep discounts it relied on last summer, especially in a market hurt by high gasoline prices.

"They need to start selling the car and stop selling the prices," she said, noting the F-Series pick-up trucks' popularity in the area.

Wendy Daley, a Northeast regional market manager for Ford Motor Co., said she is confident Lavoie is the woman for the job.

"We have a strict criteria for approving new dealers and we look at track records. Anne is a hard worker," she said Thursday, during a celebration of Apple Valley's new stewardship. "We have all the confidence in the world in her ability and all the confidence in the world that she'll succeed."

Ford's in-house publication, Dealer World magazine, recognized Lavoie in its October 1999 issue for 120 percent service growth in the Salem, N.H., region.

That performance was one of the top 10 in the country, earning her a trip to Las Vegas.

All her fellow travelers were male, forcing her to learn how to play golf, she joked Thursday.

"I take a store that's underperforming and build a team," she said, turning serious again. "I make it profitable. I've done it three times." 
Wednesday, May 17, 2006
  Car Dealers Must Change to Tackle Online Sales, says Leadpile Automobile Dealerships are finally making changes to serve the Online Buying habits of the online auto buyer,says Leadpile.com. Leadpile.com says many Automobile shoppers will move to buying their cars 100% online in the future, and many dealerships are making changes to capture this growing marketplace.

Leadpile, who offers the Auto Dealership space the first ever, secure, online centralized location to engage in an efficient lead marketplace, says that many auto dealerships must start thinking about how to separate themselves from the “pack” by offering a different kind of buying experience for the online luxury auto buyer.

Leadpile says that the luxury buyer will be more demanding of the Dealership because the Internet makes more options readily available to them. The Dealership who “wins” will be the one who offers value added buying services like delivering cars for test drives to consumers place of business or homes, says leadpile.com. Leadpile says that the power of the Internet allows luxury buyers to shop in a way that was never before possible.

Andrew Jacob, CEO of Leadpile, says “The Online Auto Space will become more and more competitive in the future. The buyers of the future will have totally different demands than what dealerships have become accustomed too.” Jacob says, “The buyer in the future will have to be serviced at unprecedented levels. I see a day, very soon, when auto buyer may not even come into the dealership to buy the car. The dealership will have to come to them.”

“In other words”, Jacob says, “The buyer is becoming so accustomed to speed through the Internet that dealerships may have to bring the cars to the buyers in order to make the transaction.”

Leadpile.com is known as the business man’s “Holy Grail” for its online lead generation services. Leadpile is the leader in the Internet Lead Generation industry. And, with over 2.4 million leads produced and delivered, Leadpile is the World’s Largest Online Lead Marketplace.

For more information on the news that is the subject of this release or to interview Andrew Jacob, CEO of Leadpile, visit http://www.Leadpile.com, or call 877-LEAD-PILE. 
Monday, May 08, 2006
  Click To Hear How Car Dealers Should Use Incentives!


Meet Mr. David Saltrelli, Industry Leader!

powered by Audioblog.com

 
  What's That Rubber on the Road? (ARA) - Whenever we see tire debris alongside the road and highway we jump to the conclusion that it comes from retreaded tires.

This assumption is wrong, according to the Tire Retread Information Bureau (TRIB), a non-profit, member-supported industry association dedicated to the recycling of tires through retreading and repairing, and to promoting proper tire maintenance for all tires. In point of fact, most tire debris is caused by improperly maintained tires.

"While tires fail and come apart for many reasons, the main cause is underinflation, whether the tire is new or a retread," says Harvey Brodsky, TRIB's managing director.

When a tire is underinflated, most of the vehicle's weight is concentrated on the tread located just under the sidewalls, instead of being spread out evenly across the full width of the tire, he explains. This results in an uneven, irregular and inconsistent tire footprint (that portion that contacts the road surface) because the tire doesn't roll as smoothly or as easily as it was designed to.

This affects not only safety, but handling and performance as well. In addition, low inflation also leads to reduced tire miles, reduced retreadability and poor fuel economy.

"Tires are almost too good of a product," Brodsky observes. "Most people ignore them altogether until they have a problem." But there are steps, he points out, that motorists can - and should take - at least on a monthly basis to prevent a problem from occurring in the first place.

1) Check the inflation pressure of your ties with a calibrated air pressure gauge when the tires are "cold" - before the vehicle has been driven more than about one mile. Add air to fill to the proper level of inflation whenever needed.

2) Install value caps on all valve stems and keep them tight.

3) Visually inspect your tires and look for signs of damage or any unusual conditions. If you detect any problems, schedule an appointment with a certified mechanic or tire specialist immediately.

"The safety check only takes a few minutes and is time well spent, particularly if it leads to finding a problem that could have been extremely costly and possibly dangerous if not discovered," says Brodsky.

Not only will taking these measures make your vehicle run more efficiently, they will prolong the life of your tires, meaning you don't have to go to the expense of replacing them as often.

"The problem of tire debris alongside the roadways won't go away until drivers start maintaining their tires in a better fashion than they do now," Brodsky asserts. "That is the real cause of the problem, not retreads."

"The evidence regarding the safety, economic and environmental advantages of retreaded tires is overwhelming. Retreads provide the same safety, reliability, performance and handling as tires that have never been retreaded, and they do it at a tremendous savings over the high cost of new tires. For trucking fleets, both in the private and public sectors, this translates into very significant savings.

"Taxpayers really benefit when their cities and towns use retreaded tires on their school buses and other commercial type vehicles," adds Brodsky.

For additional information - or a tour of a retread plant in your area - contact the Tire Retread Information Bureau (TRIB) toll free from anywhere in North America at (888) 473-8732 or by e-mail at info@retread.org. TRIB's Web site - www.retread.org - contains a huge amount of valuable information and resources about retreading, as well as on tire maintenance and tire repairing.

Copyright © 2005, ARA Content 
  Give Your New Car Some Personality (ARA) - Back in the 1950s, '60s and even '70s, cars were built to impress. Some models came standard with fancy grilles, hub caps and spoilers. Distinctive head and tail lights, fenders and mirrors set others apart.

Back then, people referred to their classmates as "the guy" with the 1957 Chevrolet Bel Air or "the fellow" with the 1953 Studebaker. Today, most of the cars on the market look so similar, people don't even pay attention to what you're driving.

If you're among the growing number of people who don't think the "look" your car came with is distinctive enough and want to do something about it, here are some ideas:

* Replace the wheels

One of the easiest, and most popular ways to dress a car up is by replacing the wheels or rims. You can find dozens of different finishes and styles in the aftermarket -- ranging from the present day standard of alloy rims to those polished with a distinct chrome finish. Some people even opt for eye-catching rims that include spinners which cause an optical illusion that the wheel is still spinning even when the vehicle is stopped.

* Replace the grille

If you think your car's front end is plain, that's easy to change too by simply switching out the grille. "There are so many designs available today, there's something for everyone," says Jay Lusignan of Lund International, a Georgia-based automotive accessories company.

The Lund brand alone has four new designs for 2006, three of which are available for both cars and trucks. The Original Bar design features close-set bars. If you're looking for a more unique look, you may want to go with the Stylish Elliptical design or eye-catching Framed Perimeter design. All three are made with premium aircraft-grade billet aluminum construction for long-lasting durability.

Exclusively for trucks is the Rugged Diamond Plate design. It features durable 3/16-inch aluminum construction. Log on to www.lundinternational.com for an idea of how each of the designs would look on your car or truck. All of Lund's grilles are easy to install, requiring no drilling on most vehicles.

* Other cosmetic changes

In addition to replacing wheels and grilles, some people also like to personalize their cars by adding pin stripes and decals. If you'll be putting them on yourself, be sure to give the vehicle a thorough cleaning first. The stickers will peel off and weather quickly if dirt prevents them from bonding to the surface.

Lund accessories are available at auto parts stores across the country. To find the one closest to you, log on to www.lundinternational.com.

Courtesy of ARA Content 
  Add Window Vents to Your Vehicle for Looks, Function (ARA) - Warm, sunny summer days are perfect for many things, but they can make the inside of your car feel like it's 200 degrees. If you can find a shady parking spot, that helps, but a more realistic solution is to add window vents to your car.

Not only do window vents add a sporty custom look to your car, SUV, truck or van, but they're practical, too. Because the vents create an "eave" for your vehicle's window, you can leave the window open a crack in the summer to let in fresh air without worrying about a sudden thunderstorm. While you're on the road, a window vent can decrease wind noise for a more pleasant driving experience.

AVS, a brand name known for its quality line of car customizing accessories, offers two window vent styles that you can install yourself. The original Ventvisor installs easily with strong 3M tape to the exterior of your car. The AVS In-Channel Ventvisor installs inside the window channel, giving your car a sleek, streamlined appearance. An added bonus is that no exterior tape touches the vehicle's paint.

Made from heavy-duty acrylic, the window vents can be painted to match your car, or you can choose to use them as is, in a stylish smoke tint. Window vents are available for both the front and rear doors.

"We introduced this practical and durable accessory 70 years ago, and it is one of our most popular items," says AVS spokesperson Jay Lusignan. Hundreds of custom applications are available, including many older models.

In addition to window vents, AVS offers a variety of ways to improve both the functionality and the look of your vehicle. From hood shields to hood scoops and door sill protectors to light covers, you can find everything you need to customize your ride.

So this summer, spend your days enjoying the weather - both outside and in your car.

For more information on AVS products, visit www.lundinternational.com.

Courtesy of ARA Content 
  7 Tips to Finding a Quality Car Without Getting Scammed (ARA) - Half of us use the Internet to help buy a car, according to a recent study. The reasons are obvious -- we can research and compare inventory and pricing all from the comfort of our homes. Sound good? It can be, but since the market has expanded beyond our neighborhoods, we may become more vulnerable to potential fraud.

To protect your purchases and hard-earned money, you should take the same common sense approach as with classified ads. Here are seven tips to finding a quality used vehicle and avoiding fraud online:

*See what others have to say.

Check to see if the Web site listing offers seller feedback. Read over information about previous transactions and look for any comments that may alert you. If the site does not offer feedback, ask the seller for references. You want to make sure the seller is honest and will provide a safe, reliable transaction.

* Contact the seller.

Find out as much as you can about both the seller and the car you are interested in. Ask why they are selling the vehicle, how many miles and owners it has and if it has ever been in an accident. Ask about the condition of the vehicle and if all of the service records have been kept.

* Get a vehicle history report.

Get a detailed vehicle history report from Carfax (www.carfax.com). The report will give you valuable information such as the number of owners, mileage readings, whether the car has ever been salvaged, declared a lemon and much more. Compare the information given to you by the seller to the Carfax Report. Many of the cars listed at sites like AutoMart.com have free Carfax Reports.

* Know the car's market value.

Get online pricing information from Edmunds (www.edmunds.com) or Kelley Blue Book (www.kbb.com). If the price is significantly lower, take extra precautions. Remember, if the deal seems too good to be true, it probably is.

* Get a second opinion.

It may cost around $75 bucks, but it is well worth it to have a certified mechanic thoroughly inspect the car you are serious about (and paying a lot of money for). If the car is in a different state, contact a mechanic in the local area to arrange an inspection.

* Proceed with caution.

Review the description, payment and shipping details. Make sure you understand everything you are signing. Find out what actions the seller will take if a problem occurs and get all promises in writing. Never disclose personal information such as your social security number, bank account number or date of birth.

* Know your rights.

Contact your state's attorney general's office to find out what protections you have in case a deal goes bad.

The Internet has opened up a large market of used cars. As long as you take the necessary steps to make it a safe and reliable transaction, there are many great deals to be had. Buying a car is the second biggest investment you will ever make. Take the time to ensure that you are getting a quality vehicle for your hard-earned money. Report any suspicious behavior to the Internet Fraud Complaint Center (www.ifccfbi.gov) or the Better Business Bureau (www.bbb.com). 
  New Tool Provides Safety, Peace of Mind from Flat Tires (ARA) - Changing a flat tire has traditionally been a dirty and often dangerous proposition. For most drivers it is only a matter of time until they have to deal with a flat.

Last year alone, nearly one million motorists called emergency roadside assistance for tire-related issues during the peak summer travel months. And, that number doesn't even include the countless others who handled such emergencies on their own.

Murphy's Law virtually guarantees that a flat tire will occur at the worst possible moment, such as inclement weather, when your vehicle is packed for a trip, you're on a busy or deserted highway or you are late for an important meeting and simply can't afford to wait for help to arrive.

However, taking matters into your own hands and changing a tire on the side of the road isn't just inconvenient and messy, it can be dangerous. Besides the possibility of being struck by a passing vehicle, there is the risk of injury from the vehicle falling off its jack - especially when the tire changer is inexperienced.

To avoid these potential risks, consumer tire and wheel experts at www.tirerack.com are featuring a new solution to the conventional tire changing process.

The ContiComfortKit is an all-in-one tire repair and inflation kit that allows motorists to fix a flat tire quickly, easily and with minimum mess. The vehicle does not have to be manually jacked up and the damaged tire does not have to be removed. The driver doesn't even have to remove the object that caused the tire to go flat in the first place.

The stranded motorist simply needs to plug the device into the vehicle's cigarette lighter or 12-volt power outlet, attach the flexible hose onto the tire's valve stem, then stand back and let a powerful compressor do what it does best, take care of business.

As the tire fills with up to 43psi of air, a liquid latex sealant is also injected to close punctures caused by common road hazards such as nails and screws up to one-quarter-inch in diameter. The entire process takes about seven minutes and lets drivers safely travel up to 125 miles at 50 MPH to a repair shop where a new tire can be installed.

Backlit instructions and an illuminated pressure gauge make the ContiComfortKit, approved by Germany's strict TUV motor vehicle department, easy to use day or night. Its compressor can also be used without the sealant to maintain proper tire pressures year round.

The reusable ContiComfortKit costs $75 from www.tirerack.com and works on most cars, minivans and SUVs with wheels between ten and 22-inches in diameter. Latex refill cartridges are also available for $25.

Courtesy of ARA Content 
  Maximize Gas Mileage, and Improve Vehicle Performance (ARA) - At a time when gas prices are at an all time high, who wouldn't want to get the maximum gas mileage and horsepower from their car or truck? It's easier to do than you may think. Follow this simple advice from expert mechanics and the savings will quickly add up:

1) Check your tire pressure

Low pressure will make the tires drag and use more gas. Look in your owners' manual and see what the recommended tire pressures are. Add two pounds to that number, and you'll increase your car's gas mileage by a mile per gallon. Think of it as adding an extra 1/2 gallon to your tank for free.

2) Keep Your Engine Tuned

Keeping your engine well tuned is another good way to stretch your gas dollar. An engine that grinds for ten seconds before firing up wastes enough gas to take you two miles. Maybe it's time for a new set of spark plugs and a new air filter. Now is a good time to go get them. Also have a mechanic bump the timing a degree or two if possible.

3) Add an octane booster to your fuel tank

Simply adding an octane booster to your fuel tank will improve performance and minimize gasoline-caused problems. You may want to try 104+ Octane Boost or 104+ Maximum Octane Boost from Gold Eagle Co.

Both will raise the octane number of the gasoline you're pumping in, while at the same time working to clean and lubricate your vehicle's fuel injectors and complete fuel system.

Recent improvements to the formulas mean better acceleration, restored horsepower, reduced knocks and pings, and less hesitation. Regular use of 104+ Octane Boost products will give all vehicle owners more power from their engines, even with reduced octane gasoline.

Available in convenient, clear 16-ounce easy-pour plastic bottles, 104+ Octane Boost and 104+ MAXIMUM Octane Boost can be purchased at most auto parts retailers. For more information visit www.goldeagle.com.

4) Clean Out Your Trunk

If you keep a lot of junk in the trunk of your car, get it out! When your car is carrying extra weight around, it requires more gas to get you from here to there.

A little spring cleaning will not only do your car, but your psyche some good.

Courtesy of ARA Content 
  Springtime Car Care (ARA) - Getting your vehicle in shape now will undo the wear and tear of winter driving, and can help prevent unnecessary breakdowns during the dog days of summer.

The following tips are from the experts at the non-profit National Institute for Automotive Service Excellence (ASE), the group that tests and certifies the competence of working automotive professionals.

* Read the owner's manual and follow the recommended service schedules. The manual contains a complete checklist of services and schedules, and other important information about your vehicle.

* To prevent engine overheating, summer's number one vehicle problem, make sure your engine's cooling system is in top shape. Flush and refill the radiator according to the service manual's instructions. The level, condition, and concentration of the coolant should be checked periodically. If you are doing your own work, make sure the engine has cooled down before removing the radiator cap.

A qualified auto technician should check the tightness and condition of belts, clamps, and hoses. Most do-it-yourselfers do not have the proper equipment. But you can look for signs of wear, cracking or frayed belts. Have belts and hoses replaced according to the service manual's intervals or sooner if you notice wear and tear so as to prevent sudden breakdowns.

* Have engine performance problems like hard starts, rough idling, and stalling corrected. You'll get better gasoline mileage and you can catch minor problems before they grow into more expensive repairs later on.

* If you are not a do-it-yourselfer, look for repair facilities with vehicles in the parking lot equal in value to your own, modern equipment in the service bays, and signs of qualified automotive technicians as evidenced by trade school diplomas, certificates of advanced course work and training classes, as well as national certification of the individual technicians by ASE.

* Have a marginally operating air conditioner system serviced by a qualified technician. The air conditioners on older vehicles often contain ozone-depleting chemicals that could be released into the air through improper or incompetent service.

* Change the oil and oil filter as specified in your owner's manual. (Properly dispose of used oil.) Surveys of technicians indicate that this is the most neglected service, and one that can greatly reduce the life of your vehicle. Replace other filters (air, fuel, PCV, etc.) as recommended in the service manual.

* Check the condition of tires, including the spare. Let the tires cool down before checking their pressure. Uneven wear, cupping, vibrations, or pulling to one side indicates problems with your tires or suspension system.

* Routine brake inspection and service is important for safety and can save you money in the long run. Failure to replace worn brake pads, for example, can result in more expensive damage to rotors and wheels.

* Don't neglect your transmission. Costly repairs can be prevented by routine service of this often-neglected system.

* For safety and convenience, inspect all lights and bulbs; replace burned out bulbs. Replace worn wiper blades and keep plenty of washer solvent on hand to fight summer's dust and insects.

Remove clutter, vacuum the carpeting, clean all windows, and wipe down headlights with a soft, damp rag to prevent scratching. Wash and wax your vehicle to remove build-up dirt and deposits, protect your vehicle's finish and enhance its resale value.

The National Institute for Automotive Service Excellence (ASE) was founded in 1972 as a non-profit, independent organization dedicated to improving the quality of automotive service and repair through the voluntary testing and certification of automotive technicians. ASE-certified technicians wear blue and white ASE shoulder insignia and carry credentials listing their exact area(s) of certification. Their employers often display the blue and white ASE sign. Businesses with a high percentage (75 percent or more) of certified service professionals can join the prestigious Blue Seal of Recognition Program.

For a free brochure with summertime automotive tips, send a self-addressed, stamped long envelope to: ASE Summer Brochure, Dept. ARA-106, 101 Blue Seal Dr., S.E., Suite 101, Leesburg, VA 20175, or visit www.ase.com for more information.

Courtesy of ARA Content 



We offer marketing resources for car dealers such as premium and sales incentives, lead generation, Online advertising, sales contests, sweepstakes and a free Online Radio show and Online Expo.

To set appointments, test drives, open service accounts, create repeat business, and close sales, you need effective marketing tools.

To contact us, click here
or call (952) 955-6346!!

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