Auto Marketing Central!
Tuesday, August 29, 2006
Larry Tyler Is Associate Director Of ’Larry Tyler Car Dealer Online Radio Network" With Weekly Radio Shows For Dealers!
Larry Tyler is the primary West Coast distributor of GUGO travel certificates. His company, Total Advertising Marketing Solutions is based in Las Vegas, and specializes in the automotive and mortgage industries. A veteran of twelve years in the automotive industry, Larry previously served as marketing director for several Auto Nations Stores in Las Vegas and had sold similar products in the past.
“Frankly, I was looking for something with high credibility,” he says. “Today’s business owner and consumer are wise to the ways of trickery. We must be careful what we sell them.
Get Up & Go!® travel certificates offer instant credibility. It’s impressive to the businesses as well as the consumers who will utilize it. When they see the certificate, the dealer knows it’s a real program and the consumer understands it’s a real product. Everyone has complete confidence in it.”
Larry works with many organizations that handle “tent sales” for automotive dealerships. They generally do their own direct mail marketing and contact him to place orders for the certificates, which are given to people who test drive certain vehicles. He also works with minority auto dealers across the country.
Larry Tyler sells travel certificates to car dealerships as a test-drive motivator or as an Internet lead clincher, incorporating the 3/2 Blue Lite travel cert to encourage people to submit their application to that dealership and then follow up with a visit. Dealerships like these because there is no hassle, no pressure and a perceived value of up to $560. Reggie Miller is the Fleet and Internet Director for Desert Toyota in Las Vegas. He has used Get Up & Go! travel certificates with an overwhelming response. In just one sales division, this AutoNations store went from selling 75 to 130 vehicles a month with this program.
Larry works with a network of associates across the country. Interested in learning how he can help your company attain higher goals? Call him at 702-566-9500 or reach him via email at: Larry.tyler@getupandgosales.com
‘The Larry Tyler Car Dealer Online Network’ offers weekly Online Radio broadcasts for car dealers. The shows are accessible Online and provide education on sales techniques, new promotional services, new Internet technology, etc.
Larry Tyler is the primary West Coast distributor of GUGO travel certificates. His company, Total Advertising Marketing Solutions is based in Las Vegas, and specializes in the automotive and mortgage industries. A veteran of twelve years in the automotive industry, Larry previously served as marketing director for several Auto Nations Stores in Las Vegas and had sold similar products in the past.
“Frankly, I was looking for something with high credibility,” he says. “Today’s business owner and consumer are wise to the ways of trickery. We must be careful what we sell them.
Get Up & Go!® travel certificates offer instant credibility. It’s impressive to the businesses as well as the consumers who will utilize it. When they see the certificate, the dealer knows it’s a real program and the consumer understands it’s a real product. Everyone has complete confidence in it.”
Larry works with many organizations that handle “tent sales” for automotive dealerships. They generally do their own direct mail marketing and contact him to place orders for the certificates, which are given to people who test drive certain vehicles. He also works with minority auto dealers across the country.
Larry Tyler sells travel certificates to car dealerships as a test-drive motivator or as an Internet lead clincher, incorporating the 3/2 Blue Lite travel cert to encourage people to submit their application to that dealership and then follow up with a visit. Dealerships like these because there is no hassle, no pressure and a perceived value of up to $560. Reggie Miller is the Fleet and Internet Director for Desert Toyota in Las Vegas. He has used Get Up & Go! travel certificates with an overwhelming response. In just one sales division, this AutoNations store went from selling 75 to 130 vehicles a month with this program.
Larry works with a network of associates across the country. Interested in learning how he can help your company attain higher goals? Call him at 702-566-9500 or reach him via email at: Larry.tyler@getupandgosales.com
Monday, August 28, 2006
Men Not Necessarily the Experts on Car Care
(ARA) - Who do you turn to when you have a question about vehicle maintenance? If you consider your husband or boyfriend the "expert" on such things, you may be asking the wrong person.
A national survey sponsored by Jiffy Lube International found that while 69 percent of men and 64 percent of women think men know more than women on the subject, their responses to basic car-care questions tell a somewhat different story. Men fared significantly better than women on only a few questions in the survey. When asked about the purpose of cabin air filters, 47 percent of men versus 23 percent of women knew their purpose is to clean the air passengers breathe. And 78 percent of men versus 56 percent of women knew the primary purpose of antifreeze/coolant was to help control the temperature of a vehicle's engine.
However, when asked where a vehicle's proper tire-inflation pressure information is located, 67 percent of men and 45 percent of women incorrectly answered on the tires' sidewalls. The correct answer is on a decal in the vehicle's door jamb, or in the vehicle owner's manual.
When asked if simply switching from conventional engine oil to synthetic engine oil would enable the number of miles between oil changes to be safely extended, 67 percent of men and 46 percent of women incorrectly assumed it would. "Switching from conventional to synthetic oil is not an automatic license to extend a vehicle's oil-change interval," says Mark Ferner, Jiffy Lube research and development manager and ASE Certified Master Automobile Technician.
"In your owners' manual you will find the vehicle manufacturer's recommended intervals for oil changes. Those guidelines should be followed regardless of whether you use conventional or synthetic oil. It's also important to use the right set of recommendations for the way you drive. Most vehicle owners' manuals list two oil change intervals - one for 'normal' driving and the other for 'severe' driving. If you idle excessively, or often drive in stop-and-go traffic or extreme temperatures, your vehicle is likely a candidate for the 'severe' service schedule, which typically means it needs preventive maintenance more often."
About half of the men and women polled (54 percent and 49 percent) knew the normal life expectancy for many windshield wiper blades is six to 12 months. But nearly 40 percent of them (39 percent and 38 percent) answered anywhere from one to five years. "Many drivers don't think about the condition of their wiper blades until they're caught in foul weather," says Ferner. "Checking and replacing them as needed could improve visibility to avoid a very dangerous situation out on the road."
Only about half of men and women (50 percent and 48 percent) knew under-inflated tires, a dirty air filter, incorrect wheel alignment, and even a loose gasoline cap can all reduce gas mileage. "Avoiding fast starts and stops, speeding, and excessive idling can also help you get more miles out of every gallon of gasoline," says Ferner.
The information presented in this survey came from an Opinion Research Corporation CARAVAN omnibus study conducted between March 31 and April 3, 2006. It was conducted by telephone among a representative national sample of 524 men and 522 women age 18 and older. The survey has a margin of error of plus or minus 3.2 percent.
Jiffy Lube, with more than 2,200 service centers in North America, services approximately 27.5 million vehicles each year. Visit www.jiffylube.com to find the service center nearest you.
Courtesy of ARA Content
A national survey sponsored by Jiffy Lube International found that while 69 percent of men and 64 percent of women think men know more than women on the subject, their responses to basic car-care questions tell a somewhat different story. Men fared significantly better than women on only a few questions in the survey. When asked about the purpose of cabin air filters, 47 percent of men versus 23 percent of women knew their purpose is to clean the air passengers breathe. And 78 percent of men versus 56 percent of women knew the primary purpose of antifreeze/coolant was to help control the temperature of a vehicle's engine.
However, when asked where a vehicle's proper tire-inflation pressure information is located, 67 percent of men and 45 percent of women incorrectly answered on the tires' sidewalls. The correct answer is on a decal in the vehicle's door jamb, or in the vehicle owner's manual.
When asked if simply switching from conventional engine oil to synthetic engine oil would enable the number of miles between oil changes to be safely extended, 67 percent of men and 46 percent of women incorrectly assumed it would. "Switching from conventional to synthetic oil is not an automatic license to extend a vehicle's oil-change interval," says Mark Ferner, Jiffy Lube research and development manager and ASE Certified Master Automobile Technician.
"In your owners' manual you will find the vehicle manufacturer's recommended intervals for oil changes. Those guidelines should be followed regardless of whether you use conventional or synthetic oil. It's also important to use the right set of recommendations for the way you drive. Most vehicle owners' manuals list two oil change intervals - one for 'normal' driving and the other for 'severe' driving. If you idle excessively, or often drive in stop-and-go traffic or extreme temperatures, your vehicle is likely a candidate for the 'severe' service schedule, which typically means it needs preventive maintenance more often."
About half of the men and women polled (54 percent and 49 percent) knew the normal life expectancy for many windshield wiper blades is six to 12 months. But nearly 40 percent of them (39 percent and 38 percent) answered anywhere from one to five years. "Many drivers don't think about the condition of their wiper blades until they're caught in foul weather," says Ferner. "Checking and replacing them as needed could improve visibility to avoid a very dangerous situation out on the road."
Only about half of men and women (50 percent and 48 percent) knew under-inflated tires, a dirty air filter, incorrect wheel alignment, and even a loose gasoline cap can all reduce gas mileage. "Avoiding fast starts and stops, speeding, and excessive idling can also help you get more miles out of every gallon of gasoline," says Ferner.
The information presented in this survey came from an Opinion Research Corporation CARAVAN omnibus study conducted between March 31 and April 3, 2006. It was conducted by telephone among a representative national sample of 524 men and 522 women age 18 and older. The survey has a margin of error of plus or minus 3.2 percent.
Jiffy Lube, with more than 2,200 service centers in North America, services approximately 27.5 million vehicles each year. Visit www.jiffylube.com to find the service center nearest you.
Courtesy of ARA Content
Friday, August 18, 2006
Chrysler revives its retail sales
New vehicles starting to build momentum
The Chrysler Group is holding a sweepstakes until Labor Day in which it will give away nine vehicles -- three 2007 Wrangler Unlimiteds, three 2007 Chrysler Sebrings and three 2008 Dodge Challengers, above. To enter the contest, visit a Chrysler, Jeep or Dodge dealer for a special code. Enter that code at www.askdrz.com. Chrysler displayed new vehicles Tuesday at Duggan's Irish Pub in Royal Oak.
Chrysler Group retail sales for August should be better than July and up from August of last year, said George Murphy, the Chrysler Group's senior vice president of global brand marketing.
Speaking at a news event Tuesday in Royal Oak, Murphy said a new marketing program and a fresher lineup of vehicles are starting to help retail sales -- purchases made by individuals. Murphy would not comment on overall sales, which also include fleet sales to government agencies, large corporate customers and rental companies, and the measurement released monthly by the companies.
The retail side, though, is looking better, Murphy said. The Chrysler Group brought back employee-pricing incentives July 1.
At the same time, it started a new "Ask Dr. Z" advertising campaign featuring DaimlerChrysler AG Chairman Dieter Zetsche. The campaign was bolstered Tuesday with a sweepstakes, which runs until Labor Day, in which the Chrysler Group will give away nine vehicles.
New vehicles, such as the Dodge Caliber and Jeep Compass, are just starting to take hold in the market, Murphy said. Production of the Chrysler Aspen and Dodge Nitro, also all-new vehicles, started this month.
Momentum should build as these new models and others arrive, Murphy said. "The big push is probably September-October," he said.
SUVs remain the weak spot, Murphy said. Like most SUVs, the Dodge Durango and Jeep Grand Cherokee have taken a hit in sales this year.
"There's a lot of pressure in that segment," Murphy said. "That's just the way it is."
The new models and marketing campaign come as the Chrysler Group tries to hold market share in the United States. Overall sales, retail and fleet combined, are down 10% so far this year.
Standard & Poor's, a New York-based ratings firm, downgraded DaimlerChrysler shares this week to "strong sell" from "hold" based on lower expectations for the Chrysler Group.
"Our main concern is that the Chrysler segment may have difficulty reaching breakeven in '06 and '07, on our outlook and concerns for pricing and product and market mix," wrote Standard & Poor's equity analyst Marnie Cohen in the report.
The Chrysler Group is holding a sweepstakes until Labor Day in which it will give away nine vehicles -- three 2007 Wrangler Unlimiteds, three 2007 Chrysler Sebrings and three 2008 Dodge Challengers, above. To enter the contest, visit a Chrysler, Jeep or Dodge dealer for a special code. Enter that code at www.askdrz.com. Chrysler displayed new vehicles Tuesday at Duggan's Irish Pub in Royal Oak.
Chrysler Group retail sales for August should be better than July and up from August of last year, said George Murphy, the Chrysler Group's senior vice president of global brand marketing.
Speaking at a news event Tuesday in Royal Oak, Murphy said a new marketing program and a fresher lineup of vehicles are starting to help retail sales -- purchases made by individuals. Murphy would not comment on overall sales, which also include fleet sales to government agencies, large corporate customers and rental companies, and the measurement released monthly by the companies.
The retail side, though, is looking better, Murphy said. The Chrysler Group brought back employee-pricing incentives July 1.
At the same time, it started a new "Ask Dr. Z" advertising campaign featuring DaimlerChrysler AG Chairman Dieter Zetsche. The campaign was bolstered Tuesday with a sweepstakes, which runs until Labor Day, in which the Chrysler Group will give away nine vehicles.
New vehicles, such as the Dodge Caliber and Jeep Compass, are just starting to take hold in the market, Murphy said. Production of the Chrysler Aspen and Dodge Nitro, also all-new vehicles, started this month.
Momentum should build as these new models and others arrive, Murphy said. "The big push is probably September-October," he said.
SUVs remain the weak spot, Murphy said. Like most SUVs, the Dodge Durango and Jeep Grand Cherokee have taken a hit in sales this year.
"There's a lot of pressure in that segment," Murphy said. "That's just the way it is."
The new models and marketing campaign come as the Chrysler Group tries to hold market share in the United States. Overall sales, retail and fleet combined, are down 10% so far this year.
Standard & Poor's, a New York-based ratings firm, downgraded DaimlerChrysler shares this week to "strong sell" from "hold" based on lower expectations for the Chrysler Group.
"Our main concern is that the Chrysler segment may have difficulty reaching breakeven in '06 and '07, on our outlook and concerns for pricing and product and market mix," wrote Standard & Poor's equity analyst Marnie Cohen in the report.
Sunday, August 06, 2006
XM Creates Dedicated Auto Marketing Group
XM Satellite Radio wants to help its receiver and car partners sell a lot more automotive radios.
The company said it has realigned its marketing operations and created a dedicated automotive marketing group. XM says 2006 is a staging year for volume growth in 2007-08, with annual factory-installations of its radios expected to double in the next two years.
XM veteran Steve Cook becomes executive vice president, automotive, a new position. Cook had been EVP of sales and marketing.
Cook will focus on XM's automotive strategic partnerships, which include General Motors, Honda, Toyota, Hyundai and Nissan; those companies account for approximately 60 percent of the U.S. automotive market, according to XM.
My-Chau Nguyen, formerly of Sprint Nextel Communications, will join XM as senior vice president, marketing, planning and research in September. Sean Connolly, formerly of Intel Corp., is named VP of brand management and media and will join in August. Both will report to a chief marketing officer, to be appointed; meantime they'll answer to CEO Hugh Panero.
The company said it has realigned its marketing operations and created a dedicated automotive marketing group. XM says 2006 is a staging year for volume growth in 2007-08, with annual factory-installations of its radios expected to double in the next two years.
XM veteran Steve Cook becomes executive vice president, automotive, a new position. Cook had been EVP of sales and marketing.
Cook will focus on XM's automotive strategic partnerships, which include General Motors, Honda, Toyota, Hyundai and Nissan; those companies account for approximately 60 percent of the U.S. automotive market, according to XM.
My-Chau Nguyen, formerly of Sprint Nextel Communications, will join XM as senior vice president, marketing, planning and research in September. Sean Connolly, formerly of Intel Corp., is named VP of brand management and media and will join in August. Both will report to a chief marketing officer, to be appointed; meantime they'll answer to CEO Hugh Panero.
